Zed Black Maker MDPH Eyes Bigger Export Share, Plans Dedicated Manufacturing Facility
Mumbai: Mysore Deep Perfumery House (MDPH), the maker of Zed Black Agarbatti, is looking to expand its international business by entering new markets and diversifying its fragrance portfolio beyond incense products. The company currently exports to more than 40 countries, with overseas sales contributing around 5 per cent of its overall business. Exports Record Double-Digit Growth MDPH said its…
Mysore Deep Perfumery House (MDPH), known for its Zed Black incense, is aiming to broaden its global footprint and diversify its product range beyond just incense. The company already ships its fragrances to over 40 nations, accounting for roughly 5 percent of its total revenue. MDPH's export figures have been on a steady rise, doubling each year since the company started venturing into international markets around seven to eight years ago. Its major export destinations include the United States, Mexico, Brazil, Malaysia, and Italy.
Looking ahead, MDPH is eyeing new markets like the Middle East, North Africa, Russia, Uzbekistan, and Kazakhstan. Ankit Agrawal, the company's Director, cautions that exports currently constitute a minor portion of the business, presenting ample room for growth. To showcase its extensive product lineup, which comprises personal perfumes, home fragrances, diffusers, cosmetics, hygiene products, and devotional items, MDPH is participating in the 30th edition of Beautyworld Dubai, a prestigious international beauty and fragrance expo.
The company is also set to unveil four new fragrances, including Wild Soul, tailored specifically for international markets. Among these, Blunt Black, an Eau de Parfum range, features scents like Velvet Night, French Aqua, Dark Elixir, and Neo Aura. On the production front, MDPH is contemplating the establishment of a specialized export-oriented manufacturing unit that would enhance its agarbatti output, encompass ancillary manufacturing operations and even a specialized perfumery section.
MDPH's expansion plans are not solely driven by the desire to boost international sales. Instead, the company is intent on creating products that cater to the tastes and preferences of consumers in foreign markets. Moreover, the firm is actively researching international trends, packaging innovations, and evolving consumer behaviors to stay ahead in the competitive fragrance industry.
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