Yes, Grimes' new music video used AI — and lots of humans
Grimes' team tells Business Insider that AI was sparingly used in her new music video for "Accelerando." It also used more than 70 artists.
Grimes released the music video for her song "Accelerando," which features a list of credits for dancers, choreographers, makeup and hair professionals, as well as multiple AI artists. Matt Winkelmeyer/Getty Images for Coachella Grimes' spokesperson confirmed to Business Insider that AI was used as a "minor complementary production tool" in the video, involving the contributions of more than 70 artists and production professionals over a period of two to three months.
The spokesperson emphasized that the music itself and its vocals were recorded using no AI. The video includes AI-generated elements and showcases Grimes moving through fantastical landscapes, including war-torn scenes and forests with mythical creatures. The video also features a lengthy credit sequence highlighting the contributions of the numerous humans involved in its creation.
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