Xcel Brands to expand Mesa Mia into packaged food category

Xcel Brands Inc. (NASDAQ:XELB) has announced a strategic expansion of its Mesa Mia by Jenny Martinez brand into the packaged food category, with a focus on Hispanic food products. The new product line will include salsas, cremas, queso, refrigerated and frozen meals, and desserts, all based on recipes from Martinez, a chef and social media influencer with 5.3 million followers.

Martinez, born in Mexico, shares traditional recipes from Jalisco, Mexico, and has partnered with Xcel Brands to develop the Mesa Mia brand. The Hispanic food category is valued at approximately $25 billion and is growing at twice the rate of current grocery products. Xcel Brands, a media and consumer products company, currently holds a long-term license agreement for the Mesa Mia brand and owns the Halston and C. Wonder brands.