When music was meant to last

Every February, millions of Italians tune in to watch the Sanremo Music Festival. Established in 1951, it has become a platform for some of Italy's most cherished songs and artists. Andrea Bocelli seized national attention after securing second place in 1994, while rock band Maneskin achieved global recognition following their performance at the festival in 2021.

At a cursory glance, Sanremo may appear outdated. Its presentation may not be the most glamorous, and the format may seem commonplace. However, it continues to be one of Italy's most significant cultural events. This is because it offers more than just the discovery of a hit song or the ascension of a new celebrity. It is a national ritual, a shared experience that binds generations together through music.

Such tradition seems increasingly uncommon, not just abroad, but also within Korea. Sanremo is open to both emerging and established artists. Winning is not merely an indicator of commercial triumph. It serves as a testament to artistic credibility, which is why even long-standing artists are still keen to introduce their new work on the stage.

Songs debuted at this festival often remain part of public memory long after the charts have moved on.