What Russia’s Brand Numbers Can and Can’t Tell You
Mihaela Vata on why Russia’s new brand rankings are easier to trust as a map of corporate prominence than as prices
On September 15, the Russian brand valuation firm BrandLab estimated the value of Sberbank at ₽2.35 trillion. This figure represents roughly 37% of Sberbank's market capitalization, which is approximately ₽6.29 trillion. Brand Finance, another valuation firm, assessed Sberbank's brand at $7.1 billion, or about ₽626 billion, in 2026.
BrandLab has consistently ranked Sberbank as the top brand in its annual Russia 100 list since its launch in December 2024. However, there is a discrepancy between the two valuations, with BrandLab's figure being nearly four times higher than Brand Finance's. This raises questions about the accuracy and reliability of the brand valuation figures, particularly for a prominent company like Sberbank in Russia's post-2022 economy.
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