WATCH: Keon Coleman TD gives Buffalo lead late in third vs Rams

In the final moments of the third quarter, Keon Coleman scored a touchdown for the Buffalo Bills, shifting the momentum of their Monday Night Football matchup against the Los Angeles Rams. The play was captured in all its glory by the NFL's official social media, with the tweet announcing the play tagging both teams and providing a link to view the action on ESPN and the NFL Plus platform.

After Rams opened the second half with a touchdown, the Bills retaliated with their own scoring play via a touchdown pass from Josh Allen to Keon Coleman. The Bills were attempting a two-point conversion after Coleman's touchdown, but a penalty forced them to settle for an extra point, which Tyler Bass missed. Consequently, the Buffalo Bills were leading the Los Angeles Rams by five points, with a score of 19-14 near the end of the third quarter.

It was also noted that Rams cornerback Jaylen Watson suffered an injury during Coleman's touchdown, leaving uncertainty on whether he would be able to return to the game. The Bills were striving to avoid dropping to second place in their division, trailing New England Patriots, while the Los Angeles Rams aimed to prevent a 2-3 start, especially considering that division leaders, the San Francisco 49ers, remained undefeated following their victory over the Seattle Seahawks.