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How Fashion Brands Get AI Visibility Right

Getting AI to understand a brand does not guarantee it will recommend it. Drawing on data from BoF Insights Brand Pulse, new analysis of 120 fashion brands reveals how companies can improve their visibility and representation across ChatGPT, Claude and Gemini.

The 'Best Model' Race Is Over. Here's What Actually Matters.

The 'Best Model' Race Is Over. Here's What Actually Matters. There is a prediction market on Polymarket that asks a simple question: which company will have the best AI model at the end of each month? In October 2026, that market is telling a story the AI hype cycle does not want you to hear.

  • Google now leads Anthropic 71-26 in Polymarket prediction contracts for October 2026.
  • OpenAI's dominance fading as new models enter market at competitive prices.
  • Meta's Muse Wonder model priced 60% cheaper than competitors like Fable 5.1 and GPT-6 Astra.

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