UDC, The Pearl International Hospital mark Breast Cancer Awareness Month

Doha, Qatar - United Development Company (UDC) and The Pearl International Hospital joined forces to mark Breast Cancer Awareness Month with a community awareness event and workshop. The initiative, which builds on UDC's annual health awareness programme, aimed to promote early detection, preventive healthcare and informed health choices among residents and healthcare professionals.

The workshop emphasized practical methods for early detection, including recognizing changes, conducting regular self-examinations and seeking timely medical advice. Healthcare specialists stressed the importance of routine health screenings, particularly mammograms for eligible women, as part of a proactive approach to maintaining health.

UDC's keynote speaker, local influencer Afraa Al Noaimi, encouraged women to take charge of their health and that of their families. She urged them to foster open conversations about health, share knowledge, and prioritize their own well-being.

The Pearl International Hospital, a key component of UDC's community ecosystem, provided the venue for the event. The hospital, located in Medina Centrale, offers a range of specialized medical services and preventive healthcare programmes. Its presence underscores UDC's commitment to accessible healthcare for The Pearl and Gewan Islands residents and visitors.

The event was supported by several local businesses, including Hospitality Development Company, Lab 33, Skin & More, Quartier Beauty, and Floribunda. Their contributions helped enrich the community experience and support the programme's goals.

Throughout October 2026, UDC continued to promote breast cancer awareness by illuminating several prominent landmarks, including UDC Tower, Gewan Bridge, and Crystal Walk shades, in pink. This visual reminder reinforced the importance of early detection and served as a continuous message of health consciousness across the wider community.