‘The Tonight Show’ Sees 34% Increase in 18-to-49 Demo | Exclusive

"The Tonight Show Starring Jimmy Fallon" has experienced a 34% increase in the 18-49 demographic over the first three weeks since its return, according to exclusive information from TheWrap. Total viewership has also risen by 3% during the same period. This growth is measured in both linear and streaming viewership. On social media, the show has garnered over 127 million subscribers and followers, making it the leading late-night talk show in terms of social media presence.

Over the past year, "The Tonight Show" has accumulated more than 8 billion views on social media. The rise in viewership isn't unique to "The Tonight Show," as "Jimmy Kimmel Live!" also had a successful season, averaging 2 million total viewers per week, marking its strongest performance in the 18-49 demographic in eight years. These improvements come as NBC's other late-night show, "The Late Show with Stephen Colbert," concluded after 11 seasons, leaving a void in the competitive 11:35 p.m. ET/PT time slot.

"Late Night with Seth Meyers," NBC's remaining late-night talk show, airs an hour later at 12:35 a.m. ET/PT. "The Tonight Show" is created by Universal Television, a division of Universal Studio Group and Broadway Video, with executive producer Lorne Michaels and showrunner Chris Miller. New episodes are broadcast at 11:35 p.m. ET/PT on NBC and streamed the following day on Peacock.