The Quick Commerce Code: Breaking Playbooks Of Brands Winning The 10-Min Delivery Game

India's quick commerce market is projected to reach $40 billion by 2030, according to market projections. Leading platforms like Blinkit, Swiggy Instamart, and Zepto have transformed the way consumers shop, consume, and expect to receive products. With over 4,300 dark stores operating across the country, quick commerce is becoming a core retail channel for brands.

As consumer behavior shifts, brands must rethink their strategies. Product portfolios are being redesigned for immediacy, with smaller packaging formats and impulse purchases gaining traction. Demand forecasting, inventory allocation, and replenishment cycles are becoming more dynamic to meet the demands of an always-on consumption environment.

Inc42, in collaboration with Nitro Commerce, is launching "The Quick Commerce Code," a five-part series exploring how consumer brands are building, adapting, and scaling within India's rapidly expanding 10-minute economy. The series will delve into the playbooks shaping the next phase of consumer commerce, examining customer acquisition, assortment strategy, operational execution, and profitability.

Notable insights will be provided by Zodiac, an AI copilot designed to help D2C and FMCG brands manage and scale their businesses across quick commerce platforms. Zodiac's acquisition by Nitro Commerce highlights the growing importance of real-time intelligence in navigating the complexities of the 10-minute economy.

Brand stories featured in the series include Fix My Curls, PeeSafe, and Gramiyaa. Fix My Curls uses quick commerce to drive customer acquisition and expand its top-of-funnel engine. PeeSafe demonstrates how instant delivery can create demand in emerging categories. Gramiyaa offers insights into scaling a quick-commerce-led business in a highly competitive food and staples segment.