SMU agrees to jersey patch deal with Texas Capital

SMU has entered into a jersey patch agreement with Texas Capital across all sports, as reported by Bill Embody on On The Pony Express and first mentioned by ESPN's Pete Thamel. This marks the largest sponsorship deal in SMU's history, set to launch this weekend during their game against Virginia at Ford Stadium. SMU, currently ranked No. 24 in the AP Poll, will face the Cavaliers in a 12:00 p.m. ET kickoff.

Rhett Lashlee, SMU's head coach, and his team are coming off a bye week but secured a victory against Boston College 25-16 at home on October 3rd. The partnership between SMU and Texas Capital, a Dallas-based full-service financial services firm, strengthens the presence of the Dallas-based organization within SMU Athletics. SMU Director of Athletics Damon Evans expressed excitement about the collaboration, stating that Texas Capital shares their commitment to making a meaningful impact on the city.

Texas Capital's President and CEO, Rob C. Holmes, also released a statement regarding the agreement. This marks the first all-sport jersey patch deal for a college in Texas. Moreover, SMU already has a sponsorship with Texas Capital Bank at the endzone. Both organizations share a hometown and a commitment to excellence, discipline, and innovation.

Besides their on-field success, Lashlee has been vocal about the future of college football. He proposed that a 24-team playoff could enhance opportunities for marquee matchups throughout the season, as the current 12-team model provides little incentive for such games. Lashlee envisions a future with expanded playoff games, including potential matchups against Notre Dame, Oklahoma, and LSU.