Real estate agents urged to 'enhance responsibly' as AI use rises
The real estate industry is "one of the fastest adopters of AI", using the technology to create listings, enhance images and songs, experts say.
The Australian property market is increasingly embracing artificial intelligence, prompting calls for responsible use. Real estate agents are using AI to enhance listings, such as digitally altered images, virtual staging, and even AI-generated acoustic songs about floor plans. While some experts support AI use as long as it's not misleading, others warn that enhanced images can create false perceptions of properties.
The Queensland Office of Fair Trading has issued a best practice guide to encourage agents to enhance responsibly and disclose AI usage. Google AI's tools have detected AI-generated content in images and songs, citing inconsistencies in lighting, halos, and synthetic pitch modulation. Real Estate Institute of Australia president Jacob Caine emphasizes the importance of explicit disclosure when altering properties.
Under Australian consumer law, businesses are prohibited from misleading or deceptive conduct related to products or services.
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