Rashed Kalantar on Founding MedicApp: Building a UAE Patient-Clinic Platform to Acquisition
Back in 2021, I launched MedicApp in the UAE to solve a problem almost everyone recognizes: getting a clinic appointment was harder than it should be. In 2024, the company was acquired. Below is a breakdown of what we built and the reasoning behind it. The starting point Booking care in the UAE often involved calling a clinic, waiting on the line, and keeping your own notes on past visits.…
In 2021, Rashed Kalantar founded MedicApp in the UAE to address a common issue - obtaining a clinic appointment was a cumbersome process. Fast forward to 2024, the company was acquired. This article delves into the creation of MedicApp and the reasoning behind it.
Before MedicApp, booking care in the UAE typically involved calling a clinic, enduring lengthy phone lines, and manually jotting down notes from previous visits. Clinics, on the other hand, relied heavily on word of mouth and advertisements to fill their schedules. Both patients and providers lacked a unified, straightforward channel for communication.
MedicApp was designed as a Customer Relationship Management (CRM) platform, connecting patients with clinics within a single app. Key features included: one-tap appointments for swift scheduling, a personal visit history compiling all past appointments in one place, and the ability to book appointments for dependents such as parents and children.
Additionally, a vertical video feed allowed clinics to upload short promotional videos, displayed in a scrolling format akin to social media feeds. Lastly, a rewards wallet enabled patients to accumulate points from each booking, which could be spent at any venue hosted on the platform.
The platform was carefully crafted to cater to the needs of both patients and clinics. Patients enjoyed convenience, organized records, and rewards for each booking. Meanwhile, clinics gained a direct method to engage and retain patients, utilizing a content format familiar to their audience. Acquired in 2024, MedicApp provided valuable insights into the challenges and rewards of building a two-sided platform from the ground up, emphasizing the importance of every feature earning its place with at least one side of the market, ideally both.
Since the acquisition, Kalantar has been engaged in business, investment, and legal structuring initiatives, focusing on future forecasting to understand how emerging technologies will reshape healthcare and other sectors.
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