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What is work worth when thought is metered?

Your organisation buys human intelligence by the hour and machine intelligence by the million tokens. Only one of those prices is falling fast, and most management systems, from the timesheet to the…

Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week

Advertising Week New York saw more ad tech M&A, plus, the rise of the "universal buying platform."

  • Zeta Global acquires Senso and Digital Audience to expand AI capabilities and European presence
  • Introduces AthenaOS to integrate enterprise data with customer data, extending reach
  • Olyzon launches advertising orchestration platform with AI agents for campaign management

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