Meta expands its AI-powered "Your Algorithm" feature from Instagram to Facebook and Facebook Reels and says it is using LLMs more in its ranking systems (Stevie Bonifield/The Verge)
Meta's bringing Instagram's “Your Algorithm” feature to Facebook, and using LLMs more to rank content.
Meta is expanding its "Your Algorithm" feature from Instagram to Facebook and Facebook Reels, incorporating more large language models (LLMs) into its content ranking systems. The new "Your Algorithm" feature on Facebook allows users to directly add and manage topics they wish to see in their feed and Reels. When users interact with the feature by hitting "interested" or "not interested" for different topics, Meta claims their recommendations "respond right away."
The feature was initially launched on Instagram earlier this year, and Meta also introduced a similar "Dear Algo" feature on Threads.
Facebook users can access the "Your Algorithm" feature or indicate their interest or disinterest via the three dots menu on individual posts. The "interested" and "not interested" buttons might also appear under posts, and Meta states it may ask follow-up questions for more detail on what the user liked or disliked. Users can express their preferences in their own words, and Meta asserts that their recommendations will update in real-time.
Meta refers to this set of "AI-powered" tools as a means to personalize what users see on Facebook. Additionally, the company states it is using LLMs more in its ranking systems: "LLMs can incorporate the interests, context, and intent behind natural language, unlocking an algorithm you can actually talk to. Tell it what you want more or less of, and your recommendations respond in real time, adapting within the same session to reflect what matters to you right now."
Written by urgent.news from Techmeme's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
