LPGA Commissioner: Good Good Driver Ad ‘Brutal’ Situation
Kessler said people should be allowed to make mistakes and ask for forgiveness.
LPGA Commissioner Craig Kessler described the now-famous Good Good Golf-Callaway driver ad as "brutal" and "heartbreaking", emphasizing the long way society still needs to go. The ad led to Good Good losing its partnership with Callaway, dropping a sponsorship of a new PGA Tour event, having its merchandise pulled from many stores, and seeing a reality TV competition series on Golf Channel cancelled.
Kessler stated that people should still be able to seek forgiveness for making mistakes, drawing from his own controversy of cancelling the final round of the LPGA's season-opening tournament due to freezing temperatures, which he later apologized for. He regrets overruling his team members in that decision, stating that it's essential to learn from mistakes and ask for forgiveness.
In the Good Good situation, he expressed his sympathy for anyone affected and highlighted the important lessons learned. Kessler also mentioned Chad Coleman's recent departure as the LPGA's chief marketing officer, who was praised for being one of the first hires under Kessler's leadership in May 2025. Coleman's replacement and other recent hires, including Aliea Clark, Monica Fee, and Casey Daniel, Kessler emphasized, as they have significantly changed the trajectory of the LPGA.
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