LG Uplus app AI moves beyond Q&A to handle payments, roaming

LG Uplus, South Korea's third-largest mobile carrier, is enhancing its AI capabilities within the U+one customer app. The company is transforming the AI search engine into an "actionable AI agent" that can perform tasks beyond mere question-answering. This new feature enables subscribers to manage various services, such as checking plans and bills, making payments, and subscribing to add-ons, all within the app.

The rollout began with a bill payment agent in August and a roaming agent in September. Unlike previous AI searches that merely directed users to relevant app screens, these agents now analyze users' actual usage data, recommend services, and complete transactions once confirmed by the user, all within a single conversation. For instance, the bill payment agent can explain any changes in the bill, breaking down expenses such as roaming fees, add-on services, small mobile payments, and device installments, allowing users to pay without leaving the app.

Brief written by urgent.news from The Korea Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.