Led by the "Camera of the Year", the top three mirrorless cameras in Japan all come from one manufacturer – but the brand's dominance is easing

In September 2026, Japan's leading camera retailer Yodobashi's Top 10 mirrorless cameras list was dominated by a single manufacturer. The Sony A7 V, a full-frame camera, took the top spot, followed by the Sony A7C II with a zoom lens kit in second place, and the same full-frame camera in its body-only version in third place. This dominance is a shift from previous rankings where Sony's camera accounted for half of the Top 10.

Now, Sony's presence has narrowed down to four models, signaling a potential easing of their dominance in the market. Canon followed with three cameras, while Nikon rounded out the list with one. The Sony A7 V is praised for its significant improvements in autofocus, burst speed, video, and workflow flexibility over its predecessors, thanks to its advanced AI processing unit and Exmor RS CMOS sensor.