Künstliche Intelligenz: BMW plant mit KI-basiertem Geschäftsmodell Milliardeneinsparungen

BMW, the German automobile manufacturer, is planning to implement a KI (artificial intelligence) based business model that could generate billions in savings. This ambitious project, dubbed "OM 3.0," aims to restructure the company using KI by 2028.

Chief Executive Officer Milan Nedeljkovic announced a "Transformations Program" to intensify the use of KI across the entire organization. The program intends to integrate KI into the company's value creation structure, thus enabling it to save billions of dollars.

The plan involves three stages. In the first stage, KI will assist employees in specific tasks such as analyses and tenders. In the second stage, KI agents will take over entire processes by accessing various data and systems to prepare complex decisions. The third stage will see multiple agents working across departmental boundaries, synthesizing information on supply chains, capacities, and costs to derive specific action options.

BMW is currently transitioning from "OM 1.0" to "OM 2.0." The company expects the third stage to follow in 2028.

A representative from Accenture, Vanessa Cann, emphasized that organizations should not wait until the entire transformation process is complete before introducing KI agents. Instead, a "top-down" approach should be adopted to identify key levers and act quickly. She also highlighted the need for radical measures in the automotive industry due to high cost pressures.

BMW's Einkaufspresident, Nicolai Martin, believes that German companies can not only compete with China and the US but also lead in the industrial use of KI. He is particularly optimistic about the potential of the Einkauf department for KI applications, as BMW supplies 31 factory locations, works with 2,600 main suppliers, and manages logistics for over 36 million parts daily. About 70% of BMW's value creation comes from its supplier network, with an annual procurement volume of 80 billion euros.