Kenyan marketers told to harness AI to challenge global brands
NAIROBI, Kenya, Oct 13- Kenyan marketers have an opportunity to compete with global brands by using artificial intelligence (AI) to lower innovation costs, improve customer experiences and develop more effective…
Nairobi, Kenya - Marketers in Kenya have been urged by industry leaders to leverage artificial intelligence (AI) to challenge global brands. According to Ask Technology Ventures founder and CEO Vikas Mehta, AI is leveling the playing field by reducing innovation costs and enabling smaller teams to create impactful campaigns previously requiring large budgets.
Speaking at the Marketing Society of Kenya (MSK) Gala 2026 pre-gala launch breakfast, Mehta emphasized that AI shifts the competitive advantage from access to information to the ability to ask better questions and apply insights effectively. He highlighted Kenya's high AI adoption, with 97% of people aged 16 and above using AI tools monthly, placing the country first among 54 markets.
However, Lenny Nganga, Board Chairman of Saracen Marketing Group, stressed the importance of robust measurement of campaign performance to demonstrate the value of marketing investments. MSK is currently accepting nominations for its 2026 awards, featuring 19 categories and three special awards, with entries closing on November 3, 2026.
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