K-pop agencies win authority to self-rate music videos under new law
Korean entertainment agencies will soon be able to bypass government review boards and release music videos on their own schedule under a new self-rating policy approved by the Cabinet on Tuesday. The milestone amendment to the Music Industry Promotion Act establishes a self-rating framework that empowers registered media distributors to classify their own music videos and release them directly…
The Korean Cabinet has approved a new self-rating policy for music videos, allowing entertainment agencies to bypass government review and release content at their own pace. This overhaul of the Music Industry Promotion Act eliminates the need for predistribution rating checks, which have historically delayed digital music drops.
The government's stringent oversight of music videos, mandated in 2012, aimed to safeguard minors from explicit content, violence, and dangerous behaviors in visual media. However, the prescreening process grew increasingly incompatible with the rapid, digital-driven music industry, where timely releases and synchronized global rollouts are crucial for a song's commercial success.
Under the revised system, registered media distributors and digital platforms affiliated with the Korea Media Rating Board will be able to independently assess and release music videos. This shift empowers the agencies and platforms to maintain control over their content schedules, potentially enhancing their ability to capitalize on the fast-paced demands of the music market.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- K-pop agencies win authority to self-rate music videos under new law koreatimes.co.kr
