I love my Apple TV 4K, but there's nothing compelling about the more-expensive new model
The new Apple TV isn't significantly better than the existing model, many users say, but it's more than double the price
The Apple TV 4K (2026/2027) has arrived, but it fails to deliver any compelling upgrades that would entice both existing owners and newcomers. As an Apple TV enthusiast, I've had the 2022 model for over a decade, and I was eagerly anticipating the new features. However, the improvements are minimal, with a focus on four-speaker surround sound via HomePods and integrated Siri AI.
While these additions are worthwhile, they don't make up for the hefty price tag, which has doubled since the last model. This price increase makes it a tough sell for existing owners and newcomers alike. Additionally, Siri's performance remains a concern, with users reporting that it often makes the TV experience worse rather than better.
The lack of a 120Hz refresh rate also adds to the disappointment, as 60Hz seems outdated for a $300 device. It's clear that Apple has attempted to justify the higher price, but the changes are simply not enough to sway opinions in their favor.
Written by urgent.news from TechRadar's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
