How Union Bank nurtures and retains generational customers

Union Bank of Nigeria has built strong relationships with generations of customers who have maintained accounts for over five decades. A survey revealed numerous families and businesses that have been banking with Union Bank since its early days as Barclays Bank. One such customer is Alhaji Ali Madugu, Managing Director of Dala Foods Limited, whose grandfather opened a Union Bank account in the 1950s.

Madugu's father followed suit, and the family tradition of opening accounts for children who turn five has continued for generations. Another respondent, Mrs. Lai Koiki, proprietor of Greenspring Schools, began her relationship with Union Bank in 2018 and has found the bank to be instrumental in her business growth.

Union Bank has supported Madugu's business by providing equipment to optimize production, enabling the company to meet market demands. The bank's prompt response to Madugu's needs has been crucial in the success of his business. Similarly, Mrs. Koiki has found Union Bank to be valuable both financially and strategically in her school's growth.

The bank's long-standing presence in the Nigerian banking sector, combined with its ability to adapt and provide services that meet changing customer needs, has made it a reliable partner for her. For Koiki, the bank's long history and commitment to excellence make it an ideal choice, regardless of whether it is considered old or new in the market.