How DailyObjects Is Charging Up To The ₹400 Cr Revenue Mark?
Do you remember the first smartphone you bought around 2012? Chances are, you spent more time choosing the phone than…
DailyObjects, an online business founded by Pankaj Garg in 2012, has been on a growth trajectory, aiming to reach a revenue of ₹400 crore by FY27. Initially a multi-category online business, the company focused on smartphone cases in 2014, differentiating itself through design and quality to build a premium brand. Despite the initial market being crowded with inexpensive, unbranded products, DailyObjects managed to make phone cases more than just a commodity.
The company shifted its focus to bags in FY21, opening up a larger opportunity, and later ventured into charging products in FY23, experiencing nearly threefold growth in these categories. The startup maintains nearly 70% of its sales through its own channels, emphasizing the importance of building a direct relationship with customers.
DailyObjects' strategy involved concentrating on one category before expanding into others, resisting the urge to chase volumes on marketplaces. The company is currently manufacturing bags in India at its own facility, employing around 600 people, which contributes to 40-45% of its revenue. In FY26, DailyObjects reported over ₹200 crore in revenue, posting a loss of ₹16 crore in FY25.
Written by urgent.news from Inc42's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
