Hostinger’s Auksė Žirgulė on winning customer experience in the AI era
Žirgulė highlighted on how AI tools are changing the way businesses are built, customer expectations are changing and how experimentation is now the key to success.
During the inaugural TechSparks 2026 event on October 13, YourStory and The Bharat Project hosted a fireside chat between Shradha Sharma, Founder and CEO of YourStory and The Bharat Project, and Auksė Žirgulė, VP of Product at Hostinger. Žirgulė discussed the evolving customer expectations in the AI era and the importance of innovation in building customer experience.
Žirgulė observed that as AI lowers technical barriers in website building, customer questions have become more complex. Customers are now asking not only how to build something, but also fundamental business questions such as "What should I do next? How do I attract customers? How do I drive traffic?"
Founder and Product VP at Hostinger, Žirgulė emphasized that innovation remains the key to building customer experience, highlighting Apple's success as an example. Apple didn't invent the mobile phone or the touchscreen, but it delivered an exceptional customer experience. Žirgulė urged founders to focus on solving problems and standing out in the market.
She underscored that while AI can make building products easier, founders still hold the final decision-making power. Founders need to understand the problem they're addressing, test their products early, and innovate to find new ways to solve problems. However, Žirgulė stressed that even with AI, the founder's role is crucial.
Moreover, Žirgulė cautioned that as AI takes over more business workflows, we must test its actions, put safeguards in place, and observe its decision-making. She advised founders to focus on the user experience and the quality of their products, rather than merely creating mediocre designs.
As more people gain the ability to build products thanks to AI, customer expectations will rise. Products that deliver better user experiences and higher quality will stand out. Žirgulė concluded by emphasizing the importance of caution when AI agents make independent decisions and the need for experimentation, testing, and quality assurance.
Written by urgent.news from YourStory's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
