Hamilton CEO reveals how the watchmaker is leveling up its entertainment heritage in new Modern Warfare 4 special edition
The Hamilton CEO reveals how the brand's cinematic history inspired its boldest video game collaboration yet.
In a new special edition of Call of Duty: Modern Warfare 4, the premium watchmaker Hamilton is elevating its entertainment heritage. CEO Francesca Ginocchio explains that Hamilton has a strong connection to cinema and entertainment, dating back to 1957 when Elvis Presley owned a Hamilton Ventura watch. The brand has been collaborating with Hollywood for over 300 movies, including Tenet and Dune: Part Two.
With gaming becoming a major cultural force, Hamilton began gaming collaborations in 2021, creating a limited-edition titanium field watch for Far Cry 6's protagonist Dani Rojas. For Call of Duty: Modern Warfare 4, Hamilton has partnered with the game's fan-favorite hero, Captain Price, and will release a matching watch alongside the game.
The Hamilton Khaki Field watch features a black PVD-coated stainless steel case and a durable green cloth strap, inspired by British-issued service watches. The watch also includes a Korean character in place of the usual Arabic number, reflecting the game's setting in Korea. Hamilton collaborated closely with Activision and the Call of Duty team to ensure the watch is a perfect fit for Captain Price's character in the game.
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