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Google Play now supports private, vibe-coded apps built just for you

Google is making it easier to build and use personal Android apps created with AI, without having to make them available to everyone on the Play Store.

Google Play has introduced a new feature that allows users to create and run private, custom apps directly on their Android devices without the need to publish them on the Google Play Store. This "vibe-coded" functionality, powered by Google AI Studio, enables users to build and test their apps privately using their Google account.

These apps won't appear in Google Play’s search results or listings and are only visible to the app’s creator. The feature is currently available to U.S. users aged 18 and above. Sam Bright, Google's VP & GM for the Google Play and Developer Ecosystem, emphasized that the future of apps on Google Play is becoming more personal and secure, catering to individual needs.

In the future, users will be able to share their apps with trusted friends, potentially leading to further distribution. Google is also enhancing the Play Store experience with AI-driven features such as personalized game recommendations, community game discussion, and integration of AI assistant capabilities into conversations.

Written by urgent.news from TechCrunch's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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