From investment to impact How Nestlé contributes to Vietnam s growth
Following his receipt of the Thanh Giong Cup Binu Jacob CEO of Nestlé Vietnam discusses the lessons leaders can draw from the legendary Vietnamese hero the drivers behind the company s near doubling of revenue between 2021 and 2025 and how foreign invested enterprises can contribute to Vietnam s growth targets
Nestlé CEO Binu Jacob, honored with the Vietnam Outstanding Business Leader – Thanh Giong Award, shares insights on the company's growth in Vietnam. He draws parallels between the Thanh Giong story and business success, emphasizing ambition, building foundations, and growth that benefits others. The Thanh Giong Cup symbolizes Vietnam's growth journey, where a young boy transforms into a giant with support from the community.
For Nestlé, this means investing in people, technology, and innovation, particularly in AI. The company has contributed nearly $904 million to Vietnam's economy since 1995, creating over 2,300 jobs and supporting the development of four factories and two distribution centers. Nestlé's NESCAFÉ Plan has benefited over 23,000 farming households in the Central Highlands, promoting regenerative agriculture and improving livelihoods.
Under Jacob's leadership, Nestlé Vietnam's revenue nearly doubled from 2021 to 2025, driven by strategic investments during the COVID-19 pandemic, a focus on regenerative agriculture, and expanded export markets to 44 countries. The company's approach prioritizes purpose, people, and performance, ensuring growth benefits both the business and the surrounding communities.
Written by urgent.news from Vietnam Investment Review's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
