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10 Curated PMP Mistakes That Drop Paid Filters and Kill Fill

On October 6, 2026 , the IAB Tech Lab opened a public comment period aimed at simplifying programmatic plumbing. Curated private marketplace lines are a big part of that conversation: buyers pay for…

  • Curated private marketplace lines play significant role in programmatic plumbing streamlining.
  • Upstream filter becomes non-existent when operations treat structure as generic PMP row.
  • Leaving privateauction unset allows open auction competition on invite-only packages.

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