Elections Campaign ‘ll Be Issue-based, Says APC’s PCC Women Directorate

Dr. Betta Edu, the Director of Women Mobilisation for the All Progressives Congress (APC) Presidential Campaign Council, has announced that the 2027 presidential campaign will be issue-based. She expressed confidence in President Bola Ahmed Tinubu's re-election, attributing this to the achievements of his administration. Edu emphasized that Nigerian women are recognizing the direction of the Tinubu administration and have intensified grassroots mobilisation across various communities, households, and voting constituencies.

The APC intends to approach the election with a clear message centered on its record in government, ongoing infrastructure projects, economic reforms, educational opportunities, and initiatives aimed at improving Nigerians' livelihoods. The party's achievements include the Nigerian Education Loan Fund (NELFUND), which aims to expand access to higher education for young Nigerians, thereby addressing financial barriers to tertiary education.

Edu praised President Tinubu's leadership, the First Lady's advocacy for women, families, and national development, Vice President Kashim Shettima, and other party leaders for their contributions to strengthening women's grassroots mobilisation and advancing the administration's agenda. She noted that women remain a formidable force in Nigeria's electoral process due to their influence within families, community associations, markets, professional bodies, and local political structures.

Edu outlined the party's strategy beyond rallies and public declarations to include sustained engagement, political education, and direct communication with voters, as well as election-day voters' sensitisation and mobilisation. The immediate priority for the Women Mobilisation Directorate is to consolidate existing structures, strengthen coordination among women's groups, and ensure the party's message reaches voters in both rural and urban communities.