Dongliang Wants to Be Luxury’s Gateway to China
The retailer’s rigorously curated and cultured approach has already made it stockist-of-choice for labels from The Row to Phoebe Philo. Now it aims to help Western brands build their own retail presence in China.
Dongliang, a luxury fashion brand, is aiming to become the gateway to China's burgeoning luxury market. The editors of BoF have unveiled an insider's guide to independent retailers that stand out with their distinctive edits and experiences. This multibrand retail renaissance is taking shape globally, driven by consumers' desire for hand-crafted, human-centric experiences in an increasingly digitized world.
Chris Green, co-host of Imran Amed's podcast, shares a compelling story about his self-funded Brooklyn menswear store that earned a spot among the world's best fashion stores. What set it apart was Green's decision to forgo the internet and instead focus on delivering a unique in-store experience. This philosophy appears to be resonating with consumers, as brands like Dongliang seek to replicate its success in the Chinese market.
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