‘한국판 CES’ 한국전자전 개막…삼성 ‘AI 구독’·LG ‘데이터센터 냉각’ 전시

The opening of Korea's largest electronics and information technology (IT) exhibition, KES 2026, took place on the 13th at COEX in the Gangnam District of Seoul. Dubbed as 'the Korean CES', this exhibition ran from the 13th to the 16th, showcasing the expansion of artificial intelligence (AI) technology from appliances and daily life to various sectors of industry. This year's theme was 'AI in Motion', highlighting how AI technology permeates living and working environments.

Leading domestic appliance manufacturers Samsung Electronics and LG Electronics, along with 28 other countries and 500+ companies, participated in the event. Samsung Electronics displayed around 869㎡ (263㎡) of space featuring AI-enabled appliances and consumer products, such as the "Vispok AI Family Hub" that identifies food items via a camera inside the refrigerator and the "Vispok AI Combo, Micro ALGIZB (RGB) Display" that handles laundry in one go.

Samsung also presented its newly rebranded appliance subscription service "Samsung AI Subscription" and the "New Galaxy AI Subscription Club" guaranteeing repair or replacement for smartphone damage or loss.

Samsung Electronics' General Manager in charge, Kim Seong-tak, explained that the exhibition aimed to vividly demonstrate how AI technology can make people's lives more convenient and fulfilling, from smartphones to appliances. LG Electronics displayed its 902㎡ (273㎡) exhibition area in two parts: 'Daily Layer' focusing on appliance subscription services, premium appliances, and the smart home 'Smart Castle' product, and 'Industrial Layer' showcasing cooling solutions for AI data centers, from chillers to heat-absorbing cold plates.

The cooling solutions covered the entire process of managing heat in AI data centers, starting from water-cooled septic tanks in the kitchen to robotic arms used in smart factories.