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Can Culture Still Move the Needle in Sportswear?

At a time when Nike and Adidas are doubling down on sports and athletes, Under Armour is leaning further into partnerships with entertainers and influencers like Twitch streamer Rakai, whose first shoe with the brand drops this week.

Can Culture Still Move the Needle in Sportswear?

We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.

Read the original at businessoffashion.com →

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