Business video automation startup Clueso raises $10M to kill off manual production processes

Business video automation startup Clueso has secured $10 million in Series A funding to streamline the production of corporate videos, according to a recent announcement. Led by Dharana Capital, the round saw participation from Founders Fund, Neotribe Ventures, Y Combinator, and f7 Ventures, bringing the total capital raised by the company to over $12 million.

While generative AI has made significant strides in producing high-quality videos from natural language prompts, enterprise-level video creation has lagged behind. Businesses require large volumes of diverse video content, such as onboarding tutorials, software guides, and employee training videos, which often necessitate manual studio production.

Clueso co-founder and CEO Akash Anand, along with co-founders Prajwal Prakash and Neel Balar, recognized the inefficiencies of traditional video creation, which can take up to two weeks per video and cost thousands of dollars. With the advancements in AI models for automating video-making processes, Anand and his team saw an opportunity to develop a platform tailored for business video creation.

Clueso's unique approach involves autonomous AI agents that can interact with software interfaces to understand products and generate scripts, voiceovers, motion graphics, and other elements. Users can provide feedback through custom "Clueprints," allowing for consistent brand messaging and automatic updates as the product evolves.

Early adopters, like Zendesk, have reported productivity gains and significant cost savings. Clueso plans to expand its offerings, including interactive product demos and documentation creation, with a goal of doubling its team to 50 employees by the end of the year.