‘Bella From Barneys’ Lands Series Order At Amazon From Fake Empire, Susan Rovner & Rachel Kaplan

Fashion drama series "Bella From Barneys" has been picked up by Amazon MGM Studios, with creators Josh Schwartz and Stephanie Savage set to develop and produce the show. "Bella from Barneys" tells the story of Bella Baldwin, an outer-borough outsider with a keen sense of style, who lands a job in the stockroom of the newly revived Barneys New York.

From there, she moves up the ranks to become a personal shopper for a prominent socialite and finds herself entangled in the world of fashion, family secrets, and the struggle to save the heir to the family business. Schwartz and Savage expressed their excitement about the partnership with Amazon, mentioning the success of their previous series "Sterling Point" and their gratitude for the opportunity to return for a second season.

They also praised Barneys New York, describing it as more than just a store but a cultural touchstone in New York City. The series order is part of Fake Empire's first-look deal with Amazon MGM Studios, which was established in 2024. Schwartz and Savage will return as co-showrunners and executive producers for the series alongside Megan Park, and they are also in pre-production for Paramount+'s "Clueless."