Believe Names Viktoria Siniavskaia President of EMEA in Global Leadership Restructure
"I will contribute to solutions that empower independent talent at every stage of their careers," the executive said in a statement.
Believe, a digital music and artist development company, has appointed Viktoria Siniavskaia as the president of EMEA (Europe, Middle East, and Africa). Siniavskaia will report to global head of music, Romain Vivien, and is tasked with strengthening collaboration across various markets and moving towards a stronger regional leadership model.
As EMEA president, she will oversee operations in three of the world's top 10 music markets, including the U.K., Germany, and France. Siniavskaia has a history of leading Believe's operations in META (Middle East, Turkey, and Africa), East and Southern Europe, and the Americas. Under the new EMEA structure, seven executives will report directly to her, including managing directors for France, Germany, the U.K., Southern Europe, Russia, Turkey, and Middle East and Africa.
Vivien expressed confidence in Siniavskaia's ability to lead EMEA and drive success for independent artists, songwriters, labels, and publishers.
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