Apple reveals its Nest Hub rival: meet the HomeView

Apple has unveiled its latest smart display, the Apple HomeView, which aims to compete with Google's Nest Hub. The 7-inch Liquid Retina device is equipped with Apple Intelligence and conversational Siri, promising a seamless user experience. A notable feature is the multi-user facial recognition system that automatically switches between profiles, making it easier for families to use the display.

Proximity-based interface density ensures that the display adjusts its layout based on user interaction, while a specialized spatial audio speaker setup enhances sound quality. Apple has also developed a dedicated wall-mounted model in collaboration with Schneider Home. Priced at $299, the Apple HomeView is available for pre-order starting today and will be retail-ready on November 13.

This launch comes after months of speculation about a Nest Hub rival, as Apple officially introduces its long-awaited smart display, integrating it with a range of first-party home accessories. The HomeView is positioned as a central hub, combining dedicated home controls with Apple's software ecosystem.