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Apple Just Used a Grandma Hobby to Tease Its ‘Welcome Home’ Event—Here’s Why They Abandoned High-Tech Ads

A company that spends billions on AI just teased its event with a needle and thread. The reason is a lesson for your marketing.

Apple Just Used a Grandma Hobby to Tease Its ‘Welcome Home’ Event—Here’s Why They Abandoned High-Tech Ads

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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