Amazon News, Politico and Warner Bros. Discovery are finalists for the 2026 Digiday Awards finalists
This year’s Digiday Awards finalists demonstrated how innovation, audience insights and multiplatform storytelling can work together to create more engaging and accessible experiences. Their work reflected a focus on understanding audiences, reaching them across channels and turning creative investments into measurable results. These nominees represent a media landscape where effective…
The 2026 Digiday Awards finalists showcase the power of innovation, audience insights, and multiplatform storytelling. These nominees exemplify a media landscape where impactful storytelling balances experimentation with measurable results. In the Most Innovative Publisher category, Amazon News stands out for turning complex semiconductor technology into an immersive digital experience.
Their 3D journey through AWS Trainium chips, coupled with custom illustrations and relatable metaphors, made technical concepts accessible to the general public. By collaborating with AWS engineers, the team ensured accuracy and refined the visual presentation. This approach not only doubled typical reader engagement but also created a model for ambitious digital journalism.
Politico is a Media Leader of the Year nominee, thanks to CEO Goli Sheikholeslami's visionary leadership. Under her guidance, Politico has expanded its global political coverage and diversified its revenue streams across subscriptions, live events, podcasts, and video. Strategic investments in markets like Australia and Spain have strengthened Politico's ability to connect policy developments internationally.
These efforts led to a 50% growth in B2B subscription revenue over four years and a 66% year-over-year increase in events revenue, positioning Politico for continued financial resilience.
Warner Bros. Discovery and Ikea are recognized for their Best Use of Retail Media award. To mark its 40th anniversary in the U.S., Ikea partnered with HGTV and WBD's Courageous Studios on a four-part series called "Decades of Possibilities." This campaign revisited iconic interior design eras using contemporary IKEA products, hosted by design experts.
By leveraging streaming, social video, and a sweepstakes, the campaign turned nostalgia into interactive brand engagement. The initiative generated 35 million impressions, increased ad awareness by 9 points, and boosted purchase intent by 9%. These finalists demonstrate the innovative strategies and effective storytelling that drive success in today's media landscape.
Written by urgent.news from Digiday's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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