‘ACOTAR’ is the latest franchise that brands are clamoring to collaborate with
First, it was "Barbie." Then, it was "Wicked." Now, brands are jumping on the IP opportunity around "A Court of Thorns and Roses." Since 2015, the ACOTAR franchise has sold more than 75 million copies globally and helped power the growth of the "romantasy" genre.
The "ACOTAR" book series, penned by Sarah J. Maas, has become a coveted franchise for brands eager to collaborate. The sixth installment, titled "A Court of Splintered Harmony," is set to launch on October 27. Since 2015, the series has sold over 75 million copies worldwide, significantly contributing to the rise of the "romantasy" genre.
As fans anticipate the next installment, they can immerse themselves in the world of Prythian through ACOTAR-themed merchandise. Target launched ACOTAR-inspired products on October 11, including BrüMate tumblers and Alex and Ani jewelry. Fine’ry added "reimagined" versions of four of its existing scents, with new names and packaging reflecting the series.
Additionally, Knix introduced a collection of leakproof underwear, lingerie, and sleepwear inspired by ACOTAR characters on October 15, along with five exclusive prints. Readers can celebrate the franchise's growth through Target's midnight book-release events and gift offers at select stores.
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