Young content creators to be trained in water awareness before UN conference in Abu Dhabi

The UAE is recruiting 50 young content creators for a new program called the Blue Content Creators Programme. This initiative will prepare them to produce digital material on water sustainability before the major UN conference in Abu Dhabi this December. The program is a collaboration between the National Media Authority, the Ministry of Foreign Affairs, and the Federal Youth Authority.

Applications for the program are open until October 30, and will train Emiratis and UAE residents aged 18 to 35. The three-week training program will cover topics such as water issues, storytelling, video production, digital publishing strategies, and the use of AI tools in content creation. Once trained, the participants will use their skills to create content related to the UN conference in December.

Assistant Minister of Foreign Affairs for Energy and Sustainability, Abdulla Balalaa, emphasized that the decisions made about water today will shape the world inherited by future generations. He highlighted the importance of including young people's perspectives and ideas in these decisions.

Mohammed Al Shehhi, Secretary General of the National Media Authority, stated that the UAE considers water central to its sustainable development efforts. He added that raising awareness about water issues not only strengthens public understanding but also encourages community participation in addressing these challenges.

The UAE is set to co-host the 2026 UN Water Conference with Senegal in Abu Dhabi, from December 8-10.