Which Tech Leaders Are Adopting Trump's ‘Super Intelligence’ Rebrand?
Tech leaders are embracing Trump’s use of "super intelligence," but some major companies are sticking with AI.
President Donald Trump's campaign to replace the term "artificial intelligence" with "super intelligence" is gaining traction among high-profile Silicon Valley figures and some Republican lawmakers. The White House's September 29 executive order directed agencies to use "Super Intelligence" and "SI" instead of "Artificial Intelligence" and "AI" in official communications. However, many of America's biggest technology companies have yet to abandon the familiar AI label.
Nvidia's founder and CEO, Jensen Huang, has been the clearest industry endorsement of Trump's rebrand. In mid-October, Nvidia announced a $1 billion commitment to advance U.S. science over five years, repeatedly referring to "super intelligence research and development" and "super intelligence infrastructure resources". Huang even invoked Trump, saying, "President Trump's Genesis Mission is launching a new golden age of American discovery, with a $1 billion investment, NVIDIA is putting advanced Super Intelligence in the hands of America's scientists to accelerate breakthroughs in medicine, energy and materials."
Meta, led by Mark Zuckerberg, took a different approach. Despite adopting the term "superintelligence" earlier than Trump, Zuckerberg refrained from changing Meta's terminology because of the rebrand. The company still uses "AI" in its communications, describing itself as an "AI company". Zuckerberg himself stated that developing superintelligence is now in sight and that Meta's vision is to bring personal superintelligence to everyone.
Elon Musk, meanwhile, has been among the most enthusiastic adopters of Trump's terminology. He announced that SpaceXAI would be renamed SpaceXSI, and asserted that SpaceX is a superintelligence company. Salesforce CEO Marc Benioff also embraced the rebrand, changing the name of the company's AIForce agent platform to SIForce. Microsoft CEO Satya Nadella has begun using Trump's preferred terminology as well, but hasn't announced a corresponding product or company rebrand.
Written by urgent.news from Newsweek's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
