VFS Global may launch ‘Study in India’ product

VFS Global, a leading global mobility solutions provider, is reportedly considering the launch of a new product called "Study in India" to attract international students to study in the country. CEO Zubin Karkaria revealed that the product would aim to encourage students from around the world who find it difficult to afford studying in another country or obtain a visa for their preferred destination.

India boasts some of the world's top technical and engineering institutes, presenting a significant opportunity for the nation to attract students.

The product, once launched, would offer a seamless, secure mobility experience and targeted outreach to promote India as a study destination. Once a student arrives, their parents may also visit, and the student can act as an ambassador for the country, leading to more friends joining them. Zubin Karkaria, who has been in the travel and tourism industry for over three decades, emphasized the potential of India's cultural diversity, connectivity, and growing global profile to become a stronger inbound tourism destination.

India's tourism sector, highlighted by Tourism Minister Gajendra Shekhawat, is a key driver of economic growth, employment, and regional development. The sector supports a wide range of industries, including hospitality, transport, handicrafts, food services, wellness, and culture. India's Prime Minister has set a goal to boost tourism to 100 million by 2047, making it a top priority for the government.