Streaming: Audible rüstet mit neuartigen KI-Funktionen gegen Spotify auf

Streaming platform Audible is unveiling three new AI features to compete with Spotify in the rapidly growing audio content market. These features, "Character Guide," "Interactive Story," and "Visual Explorer," aim to make Audible's audiobook experience more interactive and engaging for users. The "Character Guide" provides an overview of characters in complex stories, while the "Interactive Story" allows users to have a dialogue with the main character from the latest Dracula adaptation.

The "Visual Explorer" enables users to take a visual tour of the story's locations. These features are currently available to a limited number of U.S. and U.K. customers and will be rolled out to German users by the end of the year. Audible's head of content, Rachel Ghiazza, believes that users are increasingly open to AI content due to its improved quality and personalized experience.

The company states that they will not be creating fully AI-generated stories but will use AI to enhance storytelling. Audiobook usage has been increasing globally, with a two-digit percentage growth in listening time over the past year, according to Nielsen. China and Brazil are the most dynamic markets, while new markets are emerging in regions where people are experiencing audiobooks for the first time.