Spredges, glitter, and lots of gold foil: Penguin is betting on deluxe book design to win over kids
This holiday season, you can give your child an actual Golden Ticket. It comes tucked inside a new special edition of Charlie and the Chocolate Factory , one of a slew of deluxe editions of books Penguin Young Readers is releasing this fall. The new volume is full of little surprises. Willy Wonka has scribbled notes throughout the book in his curlicued script and tucked bits of paper into the…
As the holiday season approaches, Penguin Young Readers is launching a collection of deluxe editions of popular books, hoping to attract young readers with their extra-special features. One such book is a special edition of "Charlie and the Chocolate Factory" that includes notes from Willy Wonka, secret blueprints, and an Ooma-Loompa to-do list.
Other titles feature new art, embossed jackets, gold foil stamping, and sprayed edges that sparkle like fairy-tales. These deluxe editions are not just for collectors but are designed to appeal to young readers who value beautiful, collectible books. Despite fewer children reading for pleasure than ever before, Penguin Young Readers is betting on the growing passion for reading among today's young readers.
By investing in design, Penguin aims to cater to both existing book lovers and casual readers who are drawn to the aesthetic of these premium editions.
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