Sky Ireland's revenues rise on McIlroy's 2025 Masters win
Rory McIlroy's winning putt in the 2025 Masters at Augusta last year helped the Irish arm of Sky to increase revenues by 7% to £539m (€637.55m).
Rory McIlroy's victory at the 2025 Masters at Augusta significantly boosted Sky Ireland's revenues in 2025. The Irish arm of Sky saw a 7% increase in revenues to £539m (€637.55m). New accounts lodged with Companies House in the UK show that Sky's Ireland business grew by £35m, reaching £539m. During the year under review, Sky Sports set records for Sunday viewership in April 2025, and for the weekend in September 2025 following the European Ryder Cup win in New York.
The £539m in revenues for Sky Ireland includes direct-to-home (DTH) pay television, broadband, mobile, and telephony subscriptions. Sky Ireland's market share across Fibre To The Home (FTTH) broadband reached 21.4% based on the latest ComReg figures. The company also issued around 200 letters to individuals found using unlawful IPTV subscriptions.
Sky Ireland's overall revenues for 2025 increased by 5.6% from £1.012 billion to £1.069 billion, while pre-tax profits declined by 12% to £97m. The company paid out a dividend of £300m. Sky Ireland's success is evident from the €122.98m generated from the sale of 768,657 TV licences in 2025.
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