Schema Markup: How to Audit It Before Google Ignores It
I work at SEOSage, which builds desktop SEO audit software. The steps below work with any crawler. Schema does not buy you rankings. It buys you eligibility. Structured data is not a ranking factor. It is a ticket to rich results — the review stars, prices, FAQ panels, and breadcrumbs that make your listing bigger on the search page. Most sites I audit have one of two problems: no schema where it…
Schema markup is not a direct ranking factor, but it helps sites qualify for rich results, which can make listings appear more prominent in search results. Common issues with schema include missing markup where it appears appropriate, broken or misleading markup, or markup applied to pages where it cannot provide value. To audit schema, it is recommended to inventory all schema types across the site, ensuring each page has the correct type of markup tailored to its content.
Validation should be performed using Google's Rich Results Test, and any issues should be addressed based on the page's traffic and importance. Maintaining schema requires regular reviews and updates whenever content changes, such as new products, prices, or posts.
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