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Pro-Collins ads target wrong Portland in GOP super PAC mix-up

Ads promoting Sen. Susan Collins (R-Maine) appeared to target the wrong city of Portland in a Republican super PAC mix-up, running the advertisements in Oregon instead of Maine. “During a recent independent expenditure, our media vendor mistakenly placed approximately $25,000 in digital advertising in the Portland, Oregon media market instead of Portland, Maine,” a spokesperson...

Pro-Collins ads target wrong Portland in GOP super PAC mix-up

A political advertisement targeting the Maine Senate race has inadvertently aired in Oregon instead of Portland, Maine, due to a mixup by the Defending Main Street super PAC. The 30-second ad, titled "Too Many Taxes," promotes Democratic candidate Troy Jackson's campaign against incumbent Republican Senator Susan Collins. Despite the ad costing around $25,000, its reach to Oregon viewers suggests the targeted region may have been incorrectly set as Oregon zip codes.

Social media users, primarily located in Oregon, have reported seeing the ad, jokingly attributing the error to "mixing up Portlands." The error highlights the challenges political campaigns face in accurately targeting specific geographic areas, especially in elections with a national audience. Jackson's campaign spokesperson, Dan Gottlieb, criticized the Republican National Committee's "out of touch" approach, questioning their ability to represent Maine effectively if they cannot even correctly identify its location.

Written by urgent.news from Fast Company's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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