OSK targets RM1.34bil property launches in 2027, steps up construction growth

KUALA LUMPUR: OSK Group has set its sights on RM1.34 billion in property launches for the year 2027 as it refines its focus on premium residential projects, consistent rental income and a more active construction tender approach under a revised brand strategy. The company unveiled a rebranded identity for its three core business units - OSK Construction, OSK Property Investment and OSK Property Development, collectively referred to as CID.

OSK deputy group managing director Ong Ju Xing emphasized that this makeover went beyond aesthetics, signaling the company's ambitions for its forthcoming expansion.

Ong highlighted that the refreshed direction, "Making Ordinary Extraordinary," serves as a unifying mission, reminding everyone that ordinary individuals can achieve extraordinary results when they work towards a common goal of enhancing everyday experiences. The group is approaching this new era with optimism, integrating the strengths of CID with its established businesses in cables manufacturing, industrialised building system (IBS) wall panel production, and hospitality sector.

Ong stated that they believe they can create enhanced value for their clients, business associates, and the communities they serve.

OSK Property Development aims to introduce projects with a combined gross development value of RM1.34 billion in 2027, broadening its residential offerings across various market segments and locations. This includes a foray into the high-end residential segment in Subang under the Signature series. The proposed Subang development is expected to enhance OSK Property's existing residential offerings as it adapts to evolving homebuyer preferences and targets a wider customer base.

Future launches will include OSK Ombak in Kuantan, the inaugural project under the Signature series, whose first phase was fully subscribed within three months, as per the company. Meanwhile, OSK Property Investment will concentrate on enhancing the lifestyle and community appeal of its current assets, such as Atria Shopping Gallery, Faber Towers, and YOUCity Retail.

This strategy involves expanding the range of retail, dining, wellness, leisure, and community experiences. OSK Construction, on the other hand, will pursue a more vigorous growth strategy by increasing its participation in competitive tenders for external construction projects.