Mote-smell i Kina for børstaper LVMH

The global luxury giant LVMH Moët Hennessy Louis Vuitton reported revenue of $57.1 billion as of the end of 2026, marking a 5% drop in earnings from the third quarter compared to the previous year, according to a report on Monday. The conglomerate owns renowned brands such as Louis Vuitton, Christian Dior, Fendi, Moët & Chandon, Hennessy, and TAG Heuer.

LVMH attributed the revenue decline to lower demand in China, stating that growth was robust in the United States, Europe, and Japan. The main issue is the Louis Vuitton brand, which suffered due to a boycott in China after LVMH won a trademark dispute against a small Chinese producer, Molly Tea. On a positive note, Fendi's new Baguette bag has been a "big hit."

However, the wine and spirits segment has disappointed analysts' expectations. Revenue in this sector increased by 6% in the quarter, while they had forecasted a 0.28% growth. Champagne sales, particularly Moët & Chandon, have shown strong growth. Hennessy cognac also performed well in Asia. Perfume and cosmetics sales grew by 1% in the third quarter, while jewelry and watches increased by 6%.

LVMH shares have fallen over 40% on the Paris Stock Exchange since the start of the year and are at their weakest performance since the financial crisis of 2008, according to Bloomberg. The decline has made the company's stock trade at a record discount of 30% relative to the broader luxury sector, as reported by Bloomberg. The MSCI Europe Textiles Apparel and Luxury Goods index, which includes major European companies such as Hermès, Kering, and Burberry, has fallen by 25% since January.